Virtual Assisting 101-Reese the VA GURU

Whether you’re a new virtual assistant or a seasoned virtual assistant this is a topic that get a lot of traction. Figuring out what your rates are can be one of the hardest things for both the newcomer and experienced VA.

Instead of telling you what you should charge I’ll share my experience.

When I first became a virtual assistant I worked for a company called Secretary in Israel. It’s a wonderful virtual assistant company that matches clients with virtual assistants. At that time, Secretary in Israel was charging $35/hour for senior level virtual assistant services and my share of that was $18/hour.

When I decided to branch out on my own I began charging $20/hour. In my eyes, it was an increase in my hourly rate but it was still way below the $35/hour rate. I thought that because I offered my services at such a low rate I was sure I would be able to get several clients.

I did get several clients from referrals and they never batted an eye at my $20/hour rate. After working at this rate for several months, I realized that I was getting more and more referrals and I didn’t have the time to handle all the work coming in. It was time to re-think my hourly rate.

I increased my rate to $25/hour and again, no one batted an eye.

The next time another potential client approached me for my services I told her that my hourly rate was $30/hour. Within 24 hours, this client suggested we move forward and she has been a client of mine ever since.

Eventually, I started asking clients for $45/hour.

Keep in mind that I got clients and raised my rates because I was really good at what I did. I solved my client’s problems.

I was so busy that I needed to evaluate how I was charging my clients in terms of the retainer packages I was offering. I had 3 options in my retainer package. The idea was if you purchased more time I gave you a discount on the hourly rate.

Here is how it looked:

10 hours of VA services – $45/hour = $450

20 hours of VA services – $40/hour =$800

40 hours of VA services – $35/hour =$1,400

Over time, the above options were just not working for me. Why do I need to discount my services? I wasn’t not a new virtual assistant trying to get more clients, I am a seasoned VA with a large client roster (and more work than I know what to do with). I didn’t need to discount my rates –so I stopped.

So I started offering 5-hour blocks of time for $45/hour. Period. If my clients want to purchase 10 hours then they paid $450. It’s was that simple. Today, I charge $75/hour for my services.

Today, I charge $75/hour for my services.

I feel it’s important to say that when you offer your clients too many choices they often time choose nothing. Do yourself a favor and pick one price point and stick to it. Here is a blog post about offering too many choices from my favorite blog Social Triggers. While Derek’s post is about selling stuff online it can easily be translated into creating rate sheets for virtual assistants.

If you offer more basic administrative services, as well as advanced services don’t feel that you need to charge less for the more basic services. Your profit margin will be higher for those basic services and that’s totally fine! This is advice I received from one of my own clients.

Since I published this blog post I’ve written even more blogs about how to figure out how much you should charge. Most recently I hosted a webinar, “Virtual Assistant Rates: How Much Should You Charge?”, so check it out as well as the links below.

How To Determine Your Rates

How To Price Your Virtual Assistant Services

So tell me, how much are your thinking of charging for your virtual assistant services and what information did you base this number off of?

Leave me a comment below.

Rock on,


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